منابع مشابه
Shouting to Be Heard in Advertising
Advertising competes for scarce consumer attention, so more profitable advertisers send more messages to break through the others’ clutter. Multiple equilibria can arise: more messages in aggregate induce more "shouting to be heard", dissipating profit. Equilibria can involve a small range of loud shouters or large range of quiet whisperers. All advertisers prefer there to be less shouting. The...
متن کاملPatients want to be heard–loud and clear!
We congratulate ten Hoorn et al. [1] on their systematic review of communication with ICU patients. Their work in defining an algorithm to assist improving communication options for these patients addresses a clear gap in patient-centred care in the ICU. Despite the article giving a good overview of possible communication options for the ventilated ICU patient, we respectfully suggest that the ...
متن کاملConsumer Advertising Can Be Misleading
David Oaks I would like to thank PLoS Medicine for publishing Lacasse and Leo’s important and methodical Essay that debunks the “chemical imbalance” advertisements for psychiatric drugs [1]. Why would the United States Food and Drug Administration (FDA) approve such ads? Our human rights group, MindFreedom International, has been asking that question for a long time. On behalf of MindFreedom, U...
متن کاملCamera Traps Can Be Heard and Seen by Animals
Camera traps are electrical instruments that emit sounds and light. In recent decades they have become a tool of choice in wildlife research and monitoring. The variability between camera trap models and the methods used are considerable, and little is known about how animals respond to camera trap emissions. It has been reported that some animals show a response to camera traps, and in researc...
متن کاملPastoralists Preferences for Cattle Traits: Letting them be heard
Introduction Pastoralists who inhabit the African arid and semi-arid lands (ASAL) are among the world’s poorest populations. They lack vital infrastructure in the form of accessible roads, electricity and telecommunications, leaving them increasingly isolated. Livestock holdings of cattle, camels, goats and sheep often comprise the bulk of their limited wealth and are an integral part of their ...
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ژورنال
عنوان ژورنال: Management Science
سال: 2013
ISSN: 0025-1909,1526-5501
DOI: 10.1287/mnsc.1120.1682